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Web Development
Kaego Website Redesign & Automation
Redesigned Kaego's digital platform to align with their brand identity while integrating automated CRM notifications and on-page SEO to streamline client communication and improve organic reach.
Problem statement
Kaego lacked a cohesive brand identity and a fast way to respond to leads, resulting in a low visitor-to-client conversion rate and missed opportunities.
- Ineffective display of core services
- Inconsistent brand color usage
- Manual and slow lead tracking process
- Low search engine visibility
- High lead drop-off due to delayed follow-ups
Solution provided
I executed a full UI/UX redesign on WordPress and bridged the gap between inquiry and response by integrating Zoho for instant automated notifications.
- Redesigned the UI to highlight core services clearly
- Standardized brand colors for professional consistency
- Integrated Zoho for instant 'on-click' lead notifications
- Applied on-page SEO best practices to boost rankings
- Simplified the user journey to increase turnover
Key Features
- Service Offering Portfolio
- Brand Color Essentialization
- Automated Zoho Notifications on Cliq
- On-page SEO Optimization
- High-Conversion Contact Forms
- Responsive User Experience
Technical Details
- WordPress
- Zoho Mail and Cliq
- CSS/HTML
- Elementor/Gutenberg
Experience gained
- Impact of instant CRM notifications on business turnover
- How brand consistency directly influences user trust and conversion
- The synergy between SEO structure and user experience design
- Streamlining WordPress-Zoho integrations for automated workflows
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